MAAP, a high-end Australian cycling brand, has teamed up with The Arrivals to deliver an adventure apparel collection geared towards alternative consumers.
The new capsule expertly blends MAAP's technical expertise with The Arrivals' penchant for premium outerwear. As a result, the concise collection features a range of both on and off-bike pieces, which arrive in an earthy color palette featuring tonal hues such as Rose Quartz, Cedar, and Sand. Noteworthy items include the Haelo Packable Jacket, made from 100% post-consumer textiles and Primaloft Black Eco thermal insulation, and a long-sleeved shirt crafted using Polartec Power Dry technology.
“We’ve been fans and friends with The Arrivals for some time now, connected by our passion for design aesthetic and love for the bike. We’re stoked to bring a new take to some of our high-performance and most technical riding essentials through this collection," said Oliver Cousins, MAAP Co-Founder.
Image Credit: The Arrivals/Maa[
Why This Trend Is Growing
- Adventure Apparel Collections
- The trend of adventure apparel will continue to grow as consumers seek high-tech, functional, and stylish clothing for outdoor activities and alternative lifestyles.
- Sustainable Fashion
- The trend of sustainable fashion in the cycling industry will continue to disrupt the market, as consumers demand eco-friendly and ethically-produced products.
- Technical Expertise Collaboration
- A trend of cycling apparel brands teaming up with designers and fashion brands to create innovative collections will continue to grow, providing opportunities for disruptive innovation.
Industries Being Reshaped
- Cycling Apparel
- The cycling apparel industry will continue to grow and innovate, driven by trends towards sustainable, high-tech, and stylish products.
- Fashion
- The fashion industry will continue to expand its focus on functional and technical clothing, as well as environmentally friendly and ethically-made products.
- Outdoor Retail
- The trend towards adventure and outdoor activities will continue to drive innovation in the outdoor retail industry, leading to opportunities for disruptive innovation in design, technology, and sustainability.
