In what might be one of the most captivating fashion items yet, French fashion label Anticon has launched it's latest concept: hooded sweatshirts (aka Terror Fashion).
Terror Fashion Sweatshirt: 85 Euros.
Freaking out your neighbours: Priceless.
The company's description of use is positively fantastic, as they note, that the hooded sweatshirt is for, "grafers, ugly people, snow-boarders, fetichists... or simply superheros"
Implications - With so many styles emerging each day, modern consumers are looking for the ones that make a statement. No longer looking to blend in with their fellow shoppers, customers desire a way to differentiate themselves from the crowd. In order to maintain its popularity, a company could focus their efforts towards creating more unique items.