If you're a history buff, you'll find these ads for TEDx Buenos Aires particularly effective. Featuring illustrations of great minds like Hillary Clinton, Stephen Hawking and Ken Robinson about to be executed, the print advertisements carry the tag line 'These are good times for good ideas.' The copy also includes a popular quote from each of the intellectuals, like "schools kill creativity" and "without women there is no democracy." These are thoughts that would have gotten them killed in another time.
Conceived by the Ogilvy & Mather Argentina office, the illustrated TEDx Buenos Aires ads feature older death penalties, such as by guillotine, firing squad and being burned at the stake. A black-hooded executioner carrying Stephen Hawking from his chair is an especially chilling image.
Why This Trend Is Growing
- Historical-themed Advertising
- Opportunity for brands to create effective advertising by incorporating historical elements that engage history buffs.
- Provocative Copywriting
- Opportunity to spark attention and generate buzz by using provocative copy in advertisements.
- Inclusivity in Advertising
- Opportunity for brands to promote diversity and inclusivity by featuring marginalized voices and ideas in advertisements.
Industries Being Reshaped
- Advertising
- Opportunity for advertising agencies to create innovative campaigns that incorporate history and provoke thoughts.
- Events and Conferences
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- Art and Design
- Opportunity for artists and designers to create visually striking advertisements that incorporate historical themes and engage viewers.
