A recently launched UK brand, Biju is a bubble tea room conceived as a launching pad for a quality focused take on the popular Korean milk or fruit-based drinks. Located in south London, the chic first location was designed by Gundry & Ducker, who collaborated with branding company Ico Design on the project.
The interior of Biju is characterized by the vibrant geometric shapes on the grey walls and a stoop on one side of the shop that serves as a more casual answer to traditional cafe or tea room seating.
Aimed at appealing to a discerning London audience, Biju tea room will offer a variety of traditional chewy toppings for the tea-based milk drink popular across South East Asia.
What's Driving This Trend
- Quality-focused Bubble Tea
- There is an opportunity to innovate in the bubble tea industry by focusing on high-quality ingredients and flavor combinations.
- Casual Tea Room Experience
- Creating casual and laid-back bubble tea lounges can attract a different demographic of customers who prefer a relaxed environment.
- Traditional Toppings Revived
- Reviving traditional chewy toppings and introducing new variations can add a unique twist to the bubble tea experience and generate interest.
Who This Affects Most
- Bubble Tea
- There is an opportunity for bubble tea businesses to prioritize quality and differentiate themselves in a crowded market.
- Cafe and Tea Room
- Incorporating casual and laid-back elements into tea room designs can attract a wider range of customers and create a more inclusive experience.
- Food and Beverage
- By reviving traditional toppings and introducing new flavors, the food and beverage industry can innovate and cater to evolving consumer preferences.
