The new branding for the Nestle Special.T tea capsules focuses on delivering an otherworldly visual experience that focuses on flavor, variety and the natural world. Designed by the B&B Studio, the Nestle Special.T branding features a wide array of tea varieties that are each branded with whimsical imagery. Images such as a giraffe with a top hat and a floating panda help to convey the conceptually modern tea capsules to the consumer in a way that's intriguing and somewhat illusionary.
The new Nestle Special.T tea capsule packaging and imagery will be able to be seen in a variety of different stores across Europe this month. The branding will launch in Japan and France in 2017 with limited-edition packs also designed by the B&B Studio to launch in the near future.