The new branding for the Nestle Special.T tea capsules focuses on delivering an otherworldly visual experience that focuses on flavor, variety and the natural world. Designed by the B&B Studio, the Nestle Special.T branding features a wide array of tea varieties that are each branded with whimsical imagery. Images such as a giraffe with a top hat and a floating panda help to convey the conceptually modern tea capsules to the consumer in a way that's intriguing and somewhat illusionary.
The new Nestle Special.T tea capsule packaging and imagery will be able to be seen in a variety of different stores across Europe this month. The branding will launch in Japan and France in 2017 with limited-edition packs also designed by the B&B Studio to launch in the near future.
Key Themes Behind This Trend
- Whimsical Branding
- This trend of using whimsical imagery in branding offers opportunities for companies to create visually captivating packaging that stands out on the shelf.
- Conceptual Packaging
- This trend of using conceptual packaging allows companies to convey unique aspects of their products in a visually intriguing way, sparking consumer interest.
- Limited-edition Design
- This trend of creating limited-edition packaging designs provides companies with an opportunity to generate excitement and exclusivity around their products.
Where This Applies
- Food and Beverage
- The food and beverage industry can explore the use of whimsical branding and conceptual packaging to enhance their product appeal and create a memorable brand experience.
- Retail
- The retail industry can utilize the trend of limited-edition design to attract customers and create a sense of urgency to purchase products.
- Design and Advertising
- The design and advertising industry can capitalize on the demand for whimsical branding and conceptual packaging by offering creative services to businesses looking to differentiate themselves in the market.
