The Tetley 'For the Love of Tea’ campaign is being launched by the brand in the UK that will provide consumers with a way to share their love of tea with family or friends alike. The campaign will include activity on social media as well as national TV ad spots, while also incorporating an on-pack promotion that will provide one-million consumers with the ability to send a free cuppa to a loved on with a personalized message. This is sure to help invite consumers to purchase the brand's products as the weather shifts towards colder temperatures.
Heading of Marketing at Tetley Tuuli Turunen spoke on the new Tetley 'For the Love of Tea’ campaign saying, "We absolutely love this campaign, what a way to launch our new brand strategy. We are the only brand that truly has a tea for every tea lover, so the ‘For the Love of Tea’ campaign speaks to all our consumers in a connected and joyful way. This is the start of exciting things for Tetley.”