Developed by creative studio Pearlfisher, Taylors of Harrogate's new brand identity is both eye-catching and artistic at the same time. Adorned with illustrated landscape imagery, the coffee company's packaging references different destinations around the globe.
These illustrated landscape images are each meant to coincide with different flavor profiles and are a fresh, visual translation of the premium brand's core values. Founded in 1886, Taylors of Harrogate is a heritage coffee company that needed a refreshed look, which Pearlfisher's team gladly provided.
Described as "both conservative and contemporary, traditional and progressive, considered and entrepreneurial," the company is paired with a refreshed visual identity which includes illustrated packaging that has been adapted for both its coffee and tea range.
What's Driving This Trend
- Illustrated Packaging
- Developing packaging that features illustrated images can be a unique way to differentiate products and add visual appeal for consumers.
- Heritage Brand Refresh
- Updating the visual identity of a long-established brand can help to modernize and attract new audiences without sacrificing the company's history.
- Flavor Profile Pairing
- Linking different flavor profiles to specific illustrated landscapes on packaging can help to create an immersive and engaging consumer experience.
Who This Affects Most
- Coffee Manufacturing
- Companies in the coffee manufacturing industry can explore illustrated packaging designs to help differentiate their products in a crowded market and attract consumers.
- Tea Manufacturing
- Similar to the coffee industry, tea manufacturers can also benefit from visually appealing packaging designs that highlight flavor profiles and create an immersive experience for customers.
- Graphic Design
- Graphic design firms can explore opportunities to work with companies on brand refresh projects that use illustration to convey brand values and create a lasting visual impact for consumers.
