Taylors of Harrogate's New Brand Identity Features Illustrated Landscapes

 - Nov 28, 2017
References: pearlfisher & thedieline
Developed by creative studio Pearlfisher, Taylors of Harrogate's new brand identity is both eye-catching and artistic at the same time. Adorned with illustrated landscape imagery, the coffee company's packaging references different destinations around the globe.

These illustrated landscape images are each meant to coincide with different flavor profiles and are a fresh, visual translation of the premium brand's core values. Founded in 1886, Taylors of Harrogate is a heritage coffee company that needed a refreshed look, which Pearlfisher's team gladly provided.

Described as "both conservative and contemporary, traditional and progressive, considered and entrepreneurial," the company is paired with a refreshed visual identity which includes illustrated packaging that has been adapted for both its coffee and tea range.