The Tiger Tiger Taste Japan range is a new offering from the brand that's focused on enabling chefs to prepare premium Japanese cuisine from the comfort from home in a simple manner. The product range includes 11 products in all that are focused on creating authentic recipes including sushi, noodles and more. The range will be supported by a high-profile PR campaign along with social media and advertising campaigns as well as a new website and even in-store activity partnership to help build awareness.
Sales & Marketing Director Debbie King explained the new Tiger Tiger Taste Japan range further saying, "With Japanese cuisine currently the largest sector (representing 37% of the category and showing +54% YOY growth according to the latest IRI Market data), this is a huge opportunity for retailers to bring something new and fresh to the market and to capitalise on the growing popularity of Japanese home cooking. Lockdown brought a renewed enthusiasm for cooking from scratch – a trend which is set to continue long after restrictions are lifted. People are falling back in love with home cooking but they are seeking ingredients that enable them to cook up a feast themselves while replicating all the authenticity and taste adventures of restaurant-quality meals.”