The Walkers Taste Icons range was created in collaboration with five restaurants in the UK, offering a way for people to experience favorite flavors in a snackable format. The collaboration introduces potato chips that taste like Gourmet Burger Kitchen's Classic Cheeseburger, Yo! Sushi's Katsu Curry, Nando's Peri-Peri Chicken and more. Each of the potato chip bags features a large image of the dish it takes inspiration from, and prominently features the name of the partnering restaurant.
Appealing to avid restaurant-goers, the Walkers Taste Icons range includes a two-for-one restaurant voucher in every chip pack. Although the current global situation is preventing people from being able to redeem these vouchers at restaurants immediately, they will be available for an extended period of time.
Image Credit: Walkers Crisps
Key Themes Behind This Trend
- Restaurant Collaboration Products
- Collaborating with restaurants to create branded products for takeaway/consumption at home.
- Flavor-driven Snack Innovation
- Creating snacks that mimic popular restaurant dishes to appeal to foodies and restaurant-goers.
- Promotions for Restaurants and Snacks
- Offering promotions like vouchers in snack packaging to encourage restaurant visits and snack purchases.
Where This Applies
- Food and Beverage
- Collaborating with restaurants to create branded food and beverage products for takeaway or consumption at home.
- Snack Food
- Creating snacks that mimic popular restaurant dishes to appeal to foodies and restaurant-goers.
- Retail
- Offering promotions like vouchers in snack packaging to encourage restaurant visits and snack purchases at retail locations.
