Tanqueray Blackcurrant Royale Boasts Exotic Floral Notes and More
Michael Hemsworth — February 4, 2021 — Marketing
References: tanqueray & talkingretail
The Tanqueray Blackcurrant Royale gin is one of the latest offerings from the brand that will provide cocktail enthusiasts with a new option to integrate into their favorite recipes.
The spirit is reported to have a flavor that's achieved with blackcurrants from France along with notes of warm vanilla and exotic black orchid aromas. The gin will be rolling out at the end of this month in 700ml bottles at a price point of £25 each.
Marketing Director at Diageo Adrienne Gammie spoke on the new Tanqueray Blackcurrant Royale gin saying, "The gin category continues to thrive and this is primarily motivated by consumer demand for new and exciting variants. Tanqueray has always been commended for its taste and quality – and the introduction of Tanqueray Blackcurrant Royale is an extension of the brand’s commitment to introducing rich and exciting new choices to the market."
The spirit is reported to have a flavor that's achieved with blackcurrants from France along with notes of warm vanilla and exotic black orchid aromas. The gin will be rolling out at the end of this month in 700ml bottles at a price point of £25 each.
Marketing Director at Diageo Adrienne Gammie spoke on the new Tanqueray Blackcurrant Royale gin saying, "The gin category continues to thrive and this is primarily motivated by consumer demand for new and exciting variants. Tanqueray has always been commended for its taste and quality – and the introduction of Tanqueray Blackcurrant Royale is an extension of the brand’s commitment to introducing rich and exciting new choices to the market."
Trend Themes
1. Rise of Fruit-flavored Spirits - As consumers demand for new and exciting variants, spirit brands are launching more fruit-flavored options.
2. Exotic and Floral Notes in Spirits - Spirits infused with exotic and floral notes like black orchid and warm vanilla are gaining popularity.
3. Increase in Premium Gin Offerings - With the increase in popularity of gin, brands are launching more premium, unique offerings to stand out in the market.
Industry Implications
1. Alcoholic Beverages - More unique and exotic spirit offerings are disrupting the alcoholic beverage industry.
2. Hospitality and Tourism - As premium gin offerings become more popular, the hospitality and tourism industry can incorporate these spirits into their cocktail menus to attract customers.
3. Food and Beverage - The rise of fruit-flavored spirits offers opportunities for the food and beverage industry to create unique and innovative cocktails and dishes.
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