Knitting is widely regarded as a stress-relieving activity but frequently having to stop and untangle yarn is anything but pleasant—fortunately, patent-pending O'GO technology helps to keep yarn tangle-free. Additionally, the format helps to provide a quick start and a faster finish.
Baby Boomers, Gen X and Millennials alike have shown interest in knitting and as the brand estimates, "Over 20% of stitchers are newcomers to knitting and crocheting since the COVID lockdown began in 2020." Since many of these individuals are beginners to crafting, this tangle-free solution will help to keep projects from making a mess, whether they are made at home or on the go. Brands like Red Heart, Bernat and Caron are now all embracing yarns in the O'GO format.
What Makes This Trend Stand Out
- Tangle-free Yarns
- The O'GO format helps to keep knitting and crochet projects tidy.
- Beginner Crafting Solutions
- The tangle-free O'GO format caters to the increasing number of beginners in knitting and crochet since the COVID lockdown began.
- Streamlined Craft Processes
- The O'GO format allows for a quicker start and faster finish to knitting and crochet projects.
Sectors Adopting This
- Craft Supplies
- Craft supply companies can capitalize on this trend by offering more tangle-free yarn options, specifically in O'GO format.
- Recreational Products
- Recreational product companies can integrate tangle-free yarns into their offerings to entice home-based crafters and those who craft while on-the-go.
- Wellness
- Wellness companies can use this trend to promote the stress-relieving benefits of knitting and crochet with tangle-free yarns, as well as offer beginner-level knitting classes and tutorials.
