In 2023, McCormick named Vietnamese x Cajun Style Seasoning as its first-ever Flavor of the Year and for 2024, tamarind has been highlighted in the Flavor Forecast 24th Edition and it can be effortlessly experienced with the new Tamarind & Pasilla Chile Seasoning. This bright, Mexican-inspired seasoning pairs the taste of tamarind with the mild heat of pasilla chiles and savory paprika, coriander and onion, capturing the essence of culinary experiences people are craving all over the world.
Tamarind, McCormick's 2024 Flavor of the Year will also be featured in several limited-edition menu items at Black Tap Craft Burgers & Beer locations across the nation as of February 2024. Foodies who want to explore this flavor can anticipate savoring everything from chicken burgers and fries to milkshakes infused with tangy-sweet notes.
Why This Trend Is Growing
- Flavor of the Year
- McCormick's choice of tamarind as their Flavor of the Year highlights the growing consumer interest in unique and exotic flavors for culinary experiences.
- Mexican-inspired Seasonings
- The Tamarind & Pasilla Chile Seasoning taps into the popularity of Mexican cuisine, offering a blend of flavors that captures the essence of global culinary cravings.
- Limited-edition Menu Items
- Black Tap Craft Burgers & Beer's limited-edition menu featuring tamarind-infused dishes and milkshakes caters to foodies seeking new and exciting flavor combinations.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can explore the growing demand for unique flavors like tamarind by developing innovative products and experiences.
- Restaurant and Hospitality
- Restaurants and hospitality businesses can leverage the popularity of Mexican-inspired seasonings to create unique menu offerings and attract diverse customer bases.
- Flavor and Seasoning
- The flavor and seasoning industry can capitalize on the growing interest in limited-edition and innovative flavors by developing tamarind-based products and expanding their offerings.
