Tamarind-Infused Menus

McCormick and Black Tap Crafted Limited-Time Tamarind-Infused Dishes

McCormick chose Tamarind as the 2024 Flavor of the Year and its tangy-sweet essence can be appreciated to the fullest with limited-time tamarind-infused dishes on Black Tap Craft Burgers & Beer menus. On the menu, there's a Tamarind Chile Jam Burger infused with flavor from McCormick Tamarind & Pasilla Chile Seasoning; Tamarind & Pasilla Chile Fries, also topped with this seasoning and Black Tap's house-made chili oil; and a vanilla ice cream milkshake with a twist in the form of the Tamarind Chile Cocoa Churro CrazyShake, which is served with a light dusting of spice.

For those who want to experience a taste of the 2024 Flavor of the Year at home, there's a limited-edition McCormick Tamarind & Pasilla Chile Seasoning that the flavor leader dropped in December.

Limited-time Tamarind-infused Dishes
Explore the trend of limited-time tamarind-infused dishes that highlight the tangy-sweet essence of McCormick's chosen 2024 Flavor of the Year.
Tamarind Chile Jam Burger
Discover the innovative Tamarind Chile Jam Burger infused with flavor from McCormick Tamarind & Pasilla Chile Seasoning, offering a unique twist to the traditional burger experience.
Tamarind & Pasilla Chile Fries
Indulge in the delightful Tamarind & Pasilla Chile Fries topped with McCormick's flavor-packed seasoning and Black Tap's house-made chili oil, providing a tangy and spicy flavor combination.

Industries Being Reshaped

Food and Beverage
The food and beverage industry can capitalize on the trend of tamarind-infused dishes by incorporating the tangy-sweet essence of tamarind into their menus to attract customers seeking unique and flavorful dining experiences.
Seasoning and Spice
The seasoning and spice industry can create disruptive innovation opportunities by developing innovative tamarind-based seasonings and spices that cater to the growing demand for bold and global flavors.
Restaurants and Cafes
Restaurants and cafes can leverage the trend of tamarind-infused menu items to offer customers a diverse range of dishes and beverages that provide a unique flavor profile, attracting food enthusiasts and adventurous eaters.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 50%
Activity 60%
Freshness 24%

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