The Wendy’s Take You Shot Promotion Offers a Number of Prizes
Michael Hemsworth — March 12, 2019 — Lifestyle
The Wendy’s Take You Shot promotion has been announced by the QSR brand as a new way for consumers to gear up for March Madness and try their luck at winning prizes.
The promotion can be entered by patrons by simply purchasing a large cold drink, which comes accompanied by an attached game piece. The grand prize is a trip to the NCAA Men's Final Four in 2020, but the promotion also offers guests a number of valuable prizes to win including free food and $5 credits to use on the Wendy's mobile app.
The Wendy’s Take You Shot promotion will run through April 7 and has been created as a cross-promotional campaign that will reward consumers for their purchase.
Image Credit: Wendy’s
The promotion can be entered by patrons by simply purchasing a large cold drink, which comes accompanied by an attached game piece. The grand prize is a trip to the NCAA Men's Final Four in 2020, but the promotion also offers guests a number of valuable prizes to win including free food and $5 credits to use on the Wendy's mobile app.
The Wendy’s Take You Shot promotion will run through April 7 and has been created as a cross-promotional campaign that will reward consumers for their purchase.
Image Credit: Wendy’s
Trend Themes
1. Cross-promotional Campaigns - Opportunity for QSR brands to collaborate with other industries to create cross-promotional campaigns that reward consumers for their purchases.
2. Gamified Promotions - Potential for businesses to incorporate gamification into their promotions, offering customers entertainment and the chance to win valuable prizes.
3. Mobile App Incentives - Potential for businesses to leverage their mobile apps to provide exclusive offers and rewards to customers, encouraging app usage and increasing engagement.
Industry Implications
1. Fast Food - Fast food industry can implement cross-promotional campaigns and gamified promotions to increase customer participation and loyalty.
2. Beverage - Beverage industry can collaborate with QSR brands to offer gamified promotions with attached game pieces, enticing customers to make purchases and potentially win prizes.
3. Mobile App - Mobile app industry can partner with various businesses to create incentives for customers, such as exclusive offers and rewards, driving app usage and customer engagement.
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