The Wendy’s Take You Shot promotion has been announced by the QSR brand as a new way for consumers to gear up for March Madness and try their luck at winning prizes.
The promotion can be entered by patrons by simply purchasing a large cold drink, which comes accompanied by an attached game piece. The grand prize is a trip to the NCAA Men's Final Four in 2020, but the promotion also offers guests a number of valuable prizes to win including free food and $5 credits to use on the Wendy's mobile app.
The Wendy’s Take You Shot promotion will run through April 7 and has been created as a cross-promotional campaign that will reward consumers for their purchase.
Image Credit: Wendy’s
Why This Trend Is Growing
- Cross-promotional Campaigns
- Opportunity for QSR brands to collaborate with other industries to create cross-promotional campaigns that reward consumers for their purchases.
- Gamified Promotions
- Potential for businesses to incorporate gamification into their promotions, offering customers entertainment and the chance to win valuable prizes.
- Mobile App Incentives
- Potential for businesses to leverage their mobile apps to provide exclusive offers and rewards to customers, encouraging app usage and increasing engagement.
Industries Being Reshaped
- Fast Food
- Fast food industry can implement cross-promotional campaigns and gamified promotions to increase customer participation and loyalty.
- Beverage
- Beverage industry can collaborate with QSR brands to offer gamified promotions with attached game pieces, enticing customers to make purchases and potentially win prizes.
- Mobile App
- Mobile app industry can partner with various businesses to create incentives for customers, such as exclusive offers and rewards, driving app usage and customer engagement.
