Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Taisteal Whiskey Aims to Break Whiskey Traditions

 - Oct 15, 2018
References: taisteal & thedrinksbusiness
Single malt Scotch whiskey is rarely considered when crafting cocktails, but Taisteal whiskey is hoping to be the exception by positioning itself as a spirit for blending. Specifically targeting the cocktail scene, this whiskey has already cracked into Hong Kong. According to Joe Milner, managing director of Hong Kong-based wine and spirits company Milestone Beverages, "Traditionally, whisky enthusiasts would consider it wrong to put a single malt Scotch into a cocktail. Taisteal is here to change that perception by providing Millennials a pass to enjoy single malts."

The release of Taisteal whiskey follows a growing cocktail craze that aims to undermine the perceptions commonly held by whiskey purists. Aimed more towards younger drinkers, Taisteal whiskey wants to provide Millennials with the opportunity to enjoy exceptional scotch within conforming to antiquated traditions of the category.