The Taco John's Queso Blanco is being tested by the brand in select markets as a new premium sauce option for consumers seeking out an alternative option to enjoy with their favorite menu items.
The sauce is achieved with a blend of rich, silky cheeses that have been paired with the perfect level of spice along with a kick of jalapeño flavor to boot. The sauce is described by the brand as being "bigger. bolder. better." and is positioned as the perfect option for placement on a wide array of the existing menu items.
The Taco John's Queso Blanco can be found exclusively at participating test locations including Lincoln, Hastings and Kearney, Nebraska and in Paducah, Kentucky.
Image Credit: Taco John’s
Key Themes Behind This Trend
- Spiced White Cheese Sauces
- Opportunity to introduce new and innovative flavors to the cheese sauce market.
Where This Applies
- Fast Food
- Potential for fast food chains to incorporate spiced white cheese sauces into their menu offerings.
- Mexican Cuisine
- Disruptive opportunity to create unique and flavorful cheese sauces for Mexican dishes.
- Snack Foods
- Innovation potential for spiced white cheese sauces as a dip or topping for snack foods.
