Taco Bell and Beyond Meat have announced a partnership, set to launch in 2021. The demand for eco-friendly food options has resulted in an influx of fast food restaurants expanding their menus to include more plant-based items. This movement has seen significant increase in the past year, with meat-heavy chains like A&W, KFC and Pizza Hut introducing meat alternatives.
Now, Taco Bell, which has an array of meatless options, has announced that a plant-based 'meat' will be available for those interested. While little is known about this partnership, and no specific menu items have been announced, the brand stated that the partnership will “create an innovative new plant-based protein”.
Taco Bell says that the menu item must first test well before it becomes a permanent fixture.
Image Credit: Taco Bell
What Makes This Trend Stand Out
- Eco-friendly Fast Food
- There is an increasing demand for fast-food restaurants to expand their menus to include more plant-based items due to the demand for eco-friendly food options.
- Plant-based Protein
- Taco Bell and Beyond Meat's partnership could lead to the creation of an innovative new plant-based protein.
- Meat Alternatives
- Fast-food chains like A&W, KFC and Pizza Hut are introducing meat alternatives to cater to the demand of eco-friendly food options.
Sectors Adopting This
- Fast Food
- The fast-food industry has an opportunity to cater to the demand of eco-friendly options through the introduction of meat alternatives.
- Plant-based Food
- The plant-based food industry will continue to grow as fast food chains continue to expand their menus with plant-based options.
- Food Technology
- There is a technological opportunity to create innovative new plant-based proteins to cater to the growing demand for eco-friendly food options.
