The T-Mobile myTouch 4G commercial sure looks familiar. Copying the "Get a Mac" campaign by Apple, this ad shows the battle between two mobile networks.
Instead of the two popular characters Justin Long and John Hodgman, this campaign features a young lady versus a two guys. In this T-Mobile myTouch 4G commercial, they present how their device is faster and better than AT&T's iPhone 4. Check out the copycat video and decide whether you would actually prefer it to the original.
Why This Trend Is Growing
- Parody Ads
- Opportunity for brands to create parody ads to engage with consumers and add humor to their marketing campaigns.
- Battle of Mobile Networks
- Opportunity for mobile network providers to showcase their competitive advantages over their rivals through creative advertising campaigns.
- Comparative Advertising
- Opportunity for brands to highlight the superiority of their products or services by directly comparing them to competitors in their marketing campaigns.
Industries Being Reshaped
- Telecommunications
- Disruptive innovation opportunities exist for telecommunication companies to differentiate themselves through creative advertising and showcasing superior network performance.
- Mobile Devices
- Disruptive innovation opportunities exist for mobile device manufacturers to develop devices with faster and better features to challenge the dominance of established brands.
- Marketing and Advertising
- Disruptive innovation opportunities exist for marketing and advertising agencies to explore new approaches, such as parody ads and comparative advertising, to engage with consumers and differentiate brands.
