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Sparkling Tea-Based Refreshments

The SZZL Sparkling Tea is Packed with Fruit, Aromatics and More

— June 27, 2020 — Marketing
Sparkling water-based beverages have surged in popularity recently as consumers seek out a healthier alternative to sugar or sweetener-laden refreshments, but the SZZL Sparkling Tea is intended to offer an even more flavorful option.

The drink is made with a blend of tea along with fruit, aromatics and just the right amount of natural sweetness in order to make the beverage a welcome alternative to mainstream sodas. The beverage is free from artificial sweeteners and contains just 30 calories per can to make it ideal for those seeking out a low-calorie option.

The SZZL Sparkling Tea is fashionably packaged with pastel colors and a geometric aesthetic that helps to make it relevant for younger consumer demographics with a penchant for products with a sense of style.
Trend Themes
1. Sparkling Tea-based Beverages - There is an opportunity to explore different tea-based flavors with natural sweeteners to appeal to a health-conscious demographic seeking a flavorful alternative to sodas.
2. Low-calorie Canned Beverages - Creating canned beverages with low calories and natural flavors and sweeteners can be a disruptive innovation opportunity for the beverage industry.
3. Geometric Packaging Design - Using geometric design in packaging can make a product more appealing to younger demographics with a penchant for products with a sense of style.
Industry Implications
1. Beverage - The beverage industry can innovate by developing and marketing tea-based sparkling beverages with natural flavors and sweeteners for a low-calorie, health-conscious demographic.
2. Packaging - The packaging industry has an opportunity to explore geometric design aesthetics to appeal to younger consumer demographics for different products, including beverages.
3. Retail/food Industry - Retailers and manufacturers can collaborate to promote and provide healthier, low-calorie beverage options that appeal to a health-conscious demographic seeking an alternative to sodas.
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