In order to celebrate the one year anniversary of the popular Instagram account, Symmetry Breakfast is partnering with London restaurant Corner Room to host a one-off pop-up breakfast event in November 2015.
The Symmetry Breakfast x Corner Room pop-up will feature an entire menu of symmetrical dishes like brioche pain perdue and yogurt and dropscones.
Symmetry Breakfast is a popular Instagram account known for its perfectly balanced photos of breakfast dishes. The Corner Room is an upscale restaurant residing within the Town Hall Hotel in the City of London.
This instance of an Instagram account-hosted breakfast pop-up speaks to the marketing power of a solid social media following, while it also shows a consumer desire to celebrate regular daily activities.
Why This Trend Is Growing
- Symmetrical Food Presentation
- Restaurants could explore the use of symmetrical presentation of their dishes as a way to enhance the visual appeal of their menus and attract more customers.
- Social Media Marketing
- Businesses could use popular social media platforms like Instagram to promote their products and services, build a following and generate buzz around their brand.
- Pop-up Events
- Companies could create pop-up events to showcase their products and services, generate excitement and engage with their customers in a unique and memorable way.
Industries Being Reshaped
- Food and Beverage
- Restaurants, cafes and other food and beverage businesses could benefit from the use of symmetrical presentation and social media marketing to attract and retain customers.
- Marketing and Advertising
- Marketing and advertising firms could help businesses leverage social media and other innovative marketing techniques to build brand awareness and increase sales.
- Event Planning
- Event planners could organize pop-up events for businesses and brands to create unique and memorable experiences for their customers.
