In order to celebrate the one year anniversary of the popular Instagram account, Symmetry Breakfast is partnering with London restaurant Corner Room to host a one-off pop-up breakfast event in November 2015.
The Symmetry Breakfast x Corner Room pop-up will feature an entire menu of symmetrical dishes like brioche pain perdue and yogurt and dropscones.
Symmetry Breakfast is a popular Instagram account known for its perfectly balanced photos of breakfast dishes. The Corner Room is an upscale restaurant residing within the Town Hall Hotel in the City of London.
This instance of an Instagram account-hosted breakfast pop-up speaks to the marketing power of a solid social media following, while it also shows a consumer desire to celebrate regular daily activities.