OHME! Launched Its Snack Town Freeze-Dried Fruit Collection
Adam Harrie — April 13, 2026 — Lifestyle
References: ohmefoods
Vancouver-based freeze-dried fruit brand OHME! launched 'Snack Town,' a collection of three flavors available online starting at $5.49 per pack. The OHME Snack Town product lineup introduces new flavors: 'Apple Fries,' apple slices shaped like fries with no added sugar; 'Crunchy Banana,' made from certified organic bananas; and 'Passion Fruit Protein Crunch,' a 15g bag containing 6 grams of protein.
The brand's first endeavor in protein-forward products, the 'Passion Fruit Protein Crunch,' targets consumers seeking a functional snack built around real fruit rather than an artificial protein base. All three flavors carry no added sugar and use simple ingredient lists.
OHME! shows how freeze-dried fruit brands are discovering new product formats by blending familiar flavors with functional nutrition.
Image Credit: OHME!
The brand's first endeavor in protein-forward products, the 'Passion Fruit Protein Crunch,' targets consumers seeking a functional snack built around real fruit rather than an artificial protein base. All three flavors carry no added sugar and use simple ingredient lists.
OHME! shows how freeze-dried fruit brands are discovering new product formats by blending familiar flavors with functional nutrition.
Image Credit: OHME!
Freeze-dried fruit snacks: buying and trying
Informs near-term decisions on whether to shop for, try, or switch to freeze-dried fruit snacks and which format to choose.
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When was the last time you bought a freeze-dried fruit snack?
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How likely are you to buy freeze-dried fruit snacks on your next snack shop?
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Which freeze-dried fruit format would you be more likely to try next?
Trend Themes
1. Protein-forward Fruit Snacks - A move to embed meaningful protein into whole-fruit formats creates a new category that blends functional nutrition with clean-label fruit ingredients.
2. Novel Fruit Formats - Unconventional shapes and textures such as 'apple fries' and crunchy freeze-dried bites are redefining consumer expectations for fruit snack experience and shelf appeal.
3. Clean-label Functional Snacks - Products emphasizing no added sugar and short ingredient lists alongside targeted benefits illustrate consumer demand for transparent, health-forward snacking options.
Industry Implications
1. Snack Foods - Shelf-stable, minimally processed fruit snacks that offer novel textures and functional attributes can disrupt traditional savory and candy-centric snack assortments.
2. Sports Nutrition - High-protein fruit-based bites present an alternative to synthetic protein powders and bars by coupling real-food perception with performance-oriented macros.
3. E-commerce Direct-to-consumer - Digital-first launches of small-batch, premium freeze-dried snacks enable rapid consumer testing and niche positioning outside conventional retail distribution.
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