Vancouver-based freeze-dried fruit brand OHME! launched 'Snack Town,' a collection of three flavors available online starting at $5.49 per pack. The OHME Snack Town product lineup introduces new flavors: 'Apple Fries,' apple slices shaped like fries with no added sugar; 'Crunchy Banana,' made from certified organic bananas; and 'Passion Fruit Protein Crunch,' a 15g bag containing 6 grams of protein.
The brand's first endeavor in protein-forward products, the 'Passion Fruit Protein Crunch,' targets consumers seeking a functional snack built around real fruit rather than an artificial protein base. All three flavors carry no added sugar and use simple ingredient lists.
OHME! shows how freeze-dried fruit brands are discovering new product formats by blending familiar flavors with functional nutrition.
Image Credit: OHME!
What's Driving This Trend
- Protein-forward Fruit Snacks
- A move to embed meaningful protein into whole-fruit formats creates a new category that blends functional nutrition with clean-label fruit ingredients.
- Novel Fruit Formats
- Unconventional shapes and textures such as 'apple fries' and crunchy freeze-dried bites are redefining consumer expectations for fruit snack experience and shelf appeal.
- Clean-label Functional Snacks
- Products emphasizing no added sugar and short ingredient lists alongside targeted benefits illustrate consumer demand for transparent, health-forward snacking options.
Who This Affects Most
- Snack Foods
- Shelf-stable, minimally processed fruit snacks that offer novel textures and functional attributes can disrupt traditional savory and candy-centric snack assortments.
- Sports Nutrition
- High-protein fruit-based bites present an alternative to synthetic protein powders and bars by coupling real-food perception with performance-oriented macros.
- E-commerce Direct-to-consumer
- Digital-first launches of small-batch, premium freeze-dried snacks enable rapid consumer testing and niche positioning outside conventional retail distribution.
