The Charlie by Matthew Zink campaign for Summer 2015 is a swimwear ad the boasts suggestive imagery. The image series isn't afraid to show some skin and is marketed with a #GetWild hashtag. This advertorial highlights vibrant speedos for men and body-hugging bikini sets that will appeal to Charlie's female demographic.
Starring Blake Bridges, Lays Silva, Kwaku Fordwouh and Pietro Boselli, the Charlie by Matthew Zink Summer 2015 campaign is lensed against a tropical, palm tree backdrop and embraces suggestive imagery. The swimwear ad shines a light on body closeups and purposely doesn't include models' faces.
This seductive marketing campaign is cheeky, setting a carefree and daring tone for the summer season ahead. Its styles are simple but brightly hued, drawing a viewer in effortlessly.