Everlane's Eco-Friendly Footwear is Packed Into a Plastic-Free Box
Laura McQuarrie — May 19, 2020 — Eco
References: thedieline
When Everlane launched its first-ever sneaker, it introduced the fashion industry to a supremely low-impact sneaker made with sustainable leather and reduced virgin plastic materials—and the product is packaged in sustainable sneaker packaging to support the eco-friendly design. As well as being mindful about all aspects of material sourcing and production, Everlane reimagined the way customers would receive their sustainable sneakers with entirely plastic-free packaging that's also compostable or recyclable.
While the outer portion of the sustainable sneaker packaging takes the form of 100% recycled cardboard, the sneakers are cushioned on the inside of the box with corn-based Green Cell Foam. Importantly, the box makes it easy to see the instructions for properly disposing of the packaging—the foam can go into a home compost bin or it can be dissolved in water.
While the outer portion of the sustainable sneaker packaging takes the form of 100% recycled cardboard, the sneakers are cushioned on the inside of the box with corn-based Green Cell Foam. Importantly, the box makes it easy to see the instructions for properly disposing of the packaging—the foam can go into a home compost bin or it can be dissolved in water.
Trend Themes
1. Eco-friendly Packaging - Businesses can explore using sustainable and compostable materials for their product packaging, such as Everlane's plastic-free and compostable sneaker packaging, to reduce environmental impact.
2. Sustainable Leather - Companies can consider using sustainable materials for their products, like Everlane's eco-friendly leather used in their low-impact sneakers, to appeal to environmentally conscious consumers.
3. Low-impact Footwear - There is a growing trend in the fashion industry to create low-impact footwear, like Everlane's sustainable sneaker, to reduce waste and support eco-friendly production methods.
Industry Implications
1. Fashion - The fashion industry can adopt sustainable and eco-friendly production methods, such as using recycled materials and reducing waste, to appeal to consumers who prioritize environmentally conscious products.
2. Packaging - The packaging industry can explore creating sustainable and compostable materials for product packaging, like the corn-based Green Cell Foam used in Everlane's sneaker boxes, to reduce waste and environmental impact.
3. Consumer Goods - Companies in the consumer goods industry can create products with sustainable materials, like Everlane's low-impact leather sneakers, to appeal to environmentally conscious consumers and reduce their carbon footprint.
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