KEEN's Field to Foot sneaker taps into a proprietary manufacturing method that uses agricultural waste to create footwear with plant-based soles and without chemical solvents. The F2F sneaker fits into the brand's Detox The Planet Initiative and this innovation from KEEN's Advanced Concepts Team is launching as a limited-edition design. First up, there's the Eldon sneaker for men and the Elsa V sneaker for women. Although KEEN has been working with harvested waste materials in its footwear since 2007, the cutting-edge technology behind the F2F sneaker has been two years in the making.
Along with introducing Field to Foot sneakers with all-natural uppers, the brand is introducing the "unbox" as a packaging solution that needs about 63% less cardboard than a traditional shoebox and boasts the benefit of being 100% biodegradable.
Why This Trend Is Growing
- Sustainable Footwear
- Opportunity to create footwear with environmentally-friendly and innovative materials, tapping into the growing consumer demand for sustainable products.
- Circular Fashion Economy
- Opportunity to promote circularity by creating footwear using agricultural waste, effectively reducing waste and pollution in the fashion industry.
- Green Packaging
- Opportunity to reduce waste by introducing eco-friendly packaging solutions such as the 'unbox' which is made with less cardboard and is 100% biodegradable.
Industries Being Reshaped
- Footwear
- Innovation in sustainable materials and circular design in the footwear industry can create a new niche in a highly competitive market.
- Fashion
- The use of agricultural waste in creating footwear and implementing eco-friendly packaging has the potential to disrupt traditional supply chains in the fashion industry.
- Sustainability
- Tapping into sustainability trends in the fashion industry and beyond, innovative solutions and materials can create new opportunities in the broader sustainability industry.
