KEEN Footwear's Field to Foot Sneaker Has All-Natural Uppers
Laura McQuarrie — September 30, 2021 — Eco
References: keenfootwear & prnewswire
KEEN's Field to Foot sneaker taps into a proprietary manufacturing method that uses agricultural waste to create footwear with plant-based soles and without chemical solvents. The F2F sneaker fits into the brand's Detox The Planet Initiative and this innovation from KEEN's Advanced Concepts Team is launching as a limited-edition design. First up, there's the Eldon sneaker for men and the Elsa V sneaker for women. Although KEEN has been working with harvested waste materials in its footwear since 2007, the cutting-edge technology behind the F2F sneaker has been two years in the making.
Along with introducing Field to Foot sneakers with all-natural uppers, the brand is introducing the "unbox" as a packaging solution that needs about 63% less cardboard than a traditional shoebox and boasts the benefit of being 100% biodegradable.
Along with introducing Field to Foot sneakers with all-natural uppers, the brand is introducing the "unbox" as a packaging solution that needs about 63% less cardboard than a traditional shoebox and boasts the benefit of being 100% biodegradable.
Trend Themes
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Sustainable Footwear — Opportunity to create footwear with environmentally-friendly and innovative materials, tapping into the growing consumer demand for sustainable products.
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Circular Fashion Economy — Opportunity to promote circularity by creating footwear using agricultural waste, effectively reducing waste and pollution in the fashion industry.
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Green Packaging — Opportunity to reduce waste by introducing eco-friendly packaging solutions such as the 'unbox' which is made with less cardboard and is 100% biodegradable.
Industry Implications
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Footwear — Innovation in sustainable materials and circular design in the footwear industry can create a new niche in a highly competitive market.
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Fashion — The use of agricultural waste in creating footwear and implementing eco-friendly packaging has the potential to disrupt traditional supply chains in the fashion industry.
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Sustainability — Tapping into sustainability trends in the fashion industry and beyond, innovative solutions and materials can create new opportunities in the broader sustainability industry.
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