Puma is preparing to introduce a sustainable shoe box design as part of its sustainability initiative and it will help to save 2,800 tons of cardboard per year. Thanks to a design made of more than 95% recycled material, the new design is sturdy and more eco-friendly than before. For these new boxes, Puma will be sourcing cardboard and paper packing from recycled or certified sources. "If we consider that it takes about 12 trees to make a tonne of cardboard, we are saving 33,600 trees every year. That is more than the number of trees in Central Park in New York,” says Stefan Seidel, head of corporate sustainability at Puma.
This commitment to its 10for25 Sustainability Strategy joins other initiatives, such as the discontinued use of plastic bags in stores.