Get all the joy of carrying sushi with you wherever you go -- without any of the smell -- by wearing these sushi backpacks from Japanese apparel and design company Turn Over. Since sushi is conveniently back-shaped (when enlarged a few dozen times, at least), the sushi backpacks are comfortable and voluminous vessels for back-to-school shoppers whose children have advanced palettes.
Turn Over's sushi backpacks come in three options: salmon, shrimp, and tamago (cooked egg). In each, the "rice" portion of the backpack holds the wearer's wares. The bags feature slots for phones or iPods within and a pocket for a water bottle without. Measuring in at 26 centimeters wide, 36 centimeters tall, and 12 centimeters deep (not including the "fish"), they are sure to provide ample space.
What Makes This Trend Stand Out
- Sushi-inspired Fashion
- Disruptive innovation opportunity: Create a line of sushi-inspired accessories, such as hats or shoes.
- Food-inspired Backpacks
- Disruptive innovation opportunity: Design backpacks in the shape of other popular food items, such as hamburgers or pizza.
- Functional Backpacks
- Disruptive innovation opportunity: Develop backpacks with specialized compartments for specific items, like laptops or cameras.
Sectors Adopting This
- Apparel and Fashion
- Disruptive innovation opportunity: Incorporate unique and unconventional designs into clothing lines.
- Children's Products
- Disruptive innovation opportunity: Create innovative and interactive products for kids that resonate with their interests.
- Outdoor Gear
- Disruptive innovation opportunity: Design backpacks and gear that combine style with functionality for outdoor enthusiasts.
