Supermajor by Matt Kenyon, a professor at the University of Michigan and cofounder of SWAMP, is an art installation that comments on the oil industry, as its name gives away. Inspired by the term referring to the six biggest publicly owned oil companies including BP, Chevron and ExxonMobil, the sculpture hints at the abundance and waste generated by them in an intriguing way.
Using a clever and simple optical illusion, Supermajor by Matt Kenyon is made up of six vintage oil cans, one of which has a rent in it. From this slit, a stream of oil slowly drips to the floor, or at least that is what it appears to be happening at first. In reality, the drips move backwards.
What Makes This Trend Stand Out
- Optical Illusion Art
- Opportunities to create captivating art installations that challenge viewers' perception.
- Commentary on Industries
- Creating thought-provoking artworks that shed light on the impact and practices of various industries.
- Playful Subversion
- Using playful and intriguing techniques to bring attention to serious issues.
Sectors Adopting This
- Oil Industry
- Exploring the implications and effects of the oil industry through artistic expressions.
- Art and Design
- Incorporating creativity and aesthetics to deliver powerful messages.
- Sustainability and Environmentalism
- Raising awareness about sustainability practices and their significance through visual representations.
