This super sized Jenga game is impractical, but it certainly is fun. The game doesn't use human hands because the blocks are too heavy, instead opting to use large construction tools.
The purpose of the game is to showcase the strength and precision of the large construction tools. CAT machines are some of the most popular construction tools on the planet and with this ubiquity, they don't have to advertise much. When they do advertise though, you end up with a fun game of giant Jenga.
The exhibit uses 27 blocks that are 600lbs each. Altogether, it weighs about 8.1 tons. Dealing with that much weight can be dangerous and that's where the safety and precision of the CATs comes in. If you're doing construction, these are the pieces of equipment you need.
Why This Trend Is Growing
- Super-sized Games
- Creating super-sized versions of classic games like Jenga can cater to adults and build brand recognition through unique experiences.
- CAT Machine Advertising
- Creating unique experiential marketing campaigns using CAT machines can build brand loyalty and showcase the strength and precision of the equipment.
- Construction-themed Entertainment
- Creating construction-themed entertainment, such as oversized block stacking games, can provide a new form of interactive and engaging experience for events, businesses and marketing.
Industries Being Reshaped
- Construction Equipment
- Opportunity to create interactive and unique advertising experiences with CAT machines, such as creating super-sized games like Jenga.
- Entertainment
- Opportunity to create engaging, interactive entertainment experiences for events and businesses, such as construction-themed oversized block stacking games.
- Marketing
- Opportunity to create memorable and interactive experiential marketing campaigns using unique experiences, such as construction-themed oversized block stacking games using CAT machines.
