Described as "the Snapchat of video," Sup is an app that lets you show your friends what's going on around you in 10-second video clips. However, a fun twist to the video-sharing app is that it turns the experience into a game, where video recipients become involved as the directors of what they want to see more of. For example, the app lets you tell a friend where it is you want them to walk, turn or what emoji you would like them to emote.
Sup's co-founder and product designer Anthony Cafaro describes that "At first we thought we were a video company, and then we realized we were a teleportation company." This is true in the sense that the Sup app uses interactivity to get video watchers involved in the video process, rather than being passive participants of an exchange.
Why This Trend Is Growing
- Gamified Video Sharing
- The trend for video apps that use gamification to encourage user engagement.
- Interactive Video Experiences
- The rise of video apps that encourage interactivity and collaboration between users.
- Teleportation Through Video
- The trend for video apps that enable users to feel more present and immersed in the experiences being shared.
Industries Being Reshaped
- Social Media
- The social media industry can benefit from incorporating gamification and interactivity into video-sharing apps to enhance user engagement.
- Marketing and Advertising
- Ad campaigns can be built around video-sharing apps that encourage user-generated content and interactive experiences.
- Tourism and Travel
- Tourism and travel companies can use video-sharing apps to create immersive experiences for potential customers, showcasing destinations and activities in an engaging and interactive way.
