The Jimmy John's Summer Wraps are returning as part of the brand's summertime menu to provide patrons with a flavorful option to pick up during the warm weather months.
The menu includes the fan-favorite Chicken Caesar Wrap, but has also been updated with the Thai Chicken Wrap to offer a fresh alternative. The new Thai Chicken Wrap features all-natural chicken along with Thai satay sauce, carrot noodles, onion, cucumber, lettuce and mayo on a flour tortilla. The returning Chicken Caesar Wrap features chicken along with Caesar dressing, parmesan cheese, ranch seasoning, mini croutons, lettuce, tomatoes and mayo on a garlic and herb tortilla.
The Jimmy John's Summer Wraps are arriving at participating locations from June 13 through August 1, 2022.
Image Credit: Jimmy John’s
Why This Trend Is Growing
- Summer Wrap Menus
- The rise of summertime wrap menus, featuring innovative combinations and fresh ingredients, creates an opportunity for quick-service restaurants to lure customers with seasonal favorites.
- All-natural Chicken
- The increasing demand for all-natural and hormone-free meats presents an opportunity for the poultry industry to promote sustainable and ethical farming practices.
- Gourmet Fast Food
- The trend towards gourmet fast food, offering upscale meal options with higher quality ingredients, creates an opportunity for innovators to disrupt the fast food industry and cater to health-conscious consumers.
Industries Being Reshaped
- Quick-service Restaurants
- QSRs can capitalize on the growing demand for summer-themed menus by offering unique and diverse wrap options, leveraging the power of seasonal popularity.
- Poultry Farming
- Poultry industry players can take advantage of the trend towards all-natural chicken by promoting sustainable and ethical farming practices, while addressing growing demand for healthier and more sustainable meat options.
- Fast Food Industry
- The increased interest in gourmet fast food offers disruptive innovators an opportunity to create new brands with a focus on delivering upscale and high-quality meal options that cater to consumers seeking healthier fast food alternatives.
