Amanda Mocci Drew Canadian Critters for a Frank and Oak Ad
In designing a series of campaign images for Canadian clothing label Frank and Oak, Amanda Mocci opted for suited animal illustrations that reference the theme of the collection. Mocci's designs are specific to Frank and Oak's locally made wool suiting campaign, and so the suited animal illustrations feature native Canadian animals dressed up in their finest attire.
The series includes four images, all of which share the theme of a slickly suited man with a different animal's head. These animals are a grizzly bear, a beaver, a moose, and a Canada goose. The clearest personality shown in the series comes in the illustration of the beaver-man, who pairs his suit with a smart green sweater rather than a shirt and tie alone.
The idea behind the designs is to highlight Frank and Oak's work with Canadian suit designers as well as the locally sourced wool that's used in the manufacturing of those suits.
The series includes four images, all of which share the theme of a slickly suited man with a different animal's head. These animals are a grizzly bear, a beaver, a moose, and a Canada goose. The clearest personality shown in the series comes in the illustration of the beaver-man, who pairs his suit with a smart green sweater rather than a shirt and tie alone.
The idea behind the designs is to highlight Frank and Oak's work with Canadian suit designers as well as the locally sourced wool that's used in the manufacturing of those suits.
Trend Themes
1. Suitable Animal Illustrations - The use of animal illustrations in fashion campaigns provides a playful and eye-catching visual element.
2. Locally Made Wool Suiting - The emphasis on locally made wool suiting showcases the growing trend of supporting domestic manufacturing and sustainable fashion.
3. Merging Wildlife and Fashion - The combination of wildlife and fashion in the illustrations represents a creative opportunity for collaborations between fashion brands and artists.
Industry Implications
1. Fashion - Fashion brands can explore incorporating unique and creative illustrations to enhance their marketing campaigns and brand identity.
2. Art and Design - The collaboration between artists and fashion brands opens up new avenues for expression and storytelling in the creative industry.
3. Textile and Manufacturing - The focus on locally sourced wool in suiting highlights the importance of sustainable and ethical practices in the textile and manufacturing industry.
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