Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Amanda Mocci Drew Canadian Critters for a Frank and Oak Ad

 - Jan 30, 2018
References: facebook & abduzeedo
In designing a series of campaign images for Canadian clothing label Frank and Oak, Amanda Mocci opted for suited animal illustrations that reference the theme of the collection. Mocci's designs are specific to Frank and Oak's locally made wool suiting campaign, and so the suited animal illustrations feature native Canadian animals dressed up in their finest attire.

The series includes four images, all of which share the theme of a slickly suited man with a different animal's head. These animals are a grizzly bear, a beaver, a moose, and a Canada goose. The clearest personality shown in the series comes in the illustration of the beaver-man, who pairs his suit with a smart green sweater rather than a shirt and tie alone.

The idea behind the designs is to highlight Frank and Oak's work with Canadian suit designers as well as the locally sourced wool that's used in the manufacturing of those suits.