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Street-Informed Collaborative Outerwear

OVO and Canada Goose Join Forces on a New Collection

— October 5, 2022 — Lifestyle
OVO and Canada Goose work in collaboration as the two Canadian imprints deliver a capsule that readies for the seasonal transition. There are three items that make up the collection -- this includes two outerwear options and one accessory item.

The first is the joint Banff Parka, which is a sleek and warm design that is ready for harsh climates. It is detailed with the notable Canada Goose patch on the left sleeve. This is followed by the Hooded Freestyle Vest that is designed in black color and has an OVO patch on the right chest with the Canada Good logo on the left side of the chest. It is then rounded out by an adjustable snapback Wool Cap made with Loro Piana wool.

Image Credit: Canada Goose
Trend Themes
1. Collaborative Outerwear - This trend indicates the potential for further collaborations within the fashion industry, enabling new creative processes and ideas.
2. Functional Fashion - The focus on practicality and utility in fashion design presents opportunities for disruptive innovation, as designers explore the intersection of style and function.
3. Street-influenced Design - Incorporating streetwear aesthetics and trends into mainstream fashion could create growth opportunities for brands looking to appeal to younger, fashion-conscious consumers.
Industry Implications
1. Fashion - This trend highlights the potential for industry leaders to collaborate and produce unique products that could capture the attention of consumers, ultimately driving sales and brand awareness.
2. Outdoor Gear - As consumers increasingly look for clothing that is both functional and fashionable, there is a significant opportunity for innovation in the outdoor gear industry that could see brands expanding their offerings and partnering with other brands to create unique collections.
3. Streetwear - This trend presents an opportunity for streetwear brands to extend their reach and collaborate with more traditional fashion brands, enabling them to tap into new markets and expand their offerings.
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