Sub Sun is a eyewear label based in London and for its latest collection, it references its heritage. It draws inspiration from the underground music culture that is enriched in London's scene. The first launch spotlights the ongoing in-house styles that are made to be unisex. This includes the SUB001, the SUB002, and the SUB003.
The rest of the collection includes collaborative work done alongside Rhythm Section, a club night and record label based in Peckham. Each frame is made from Mazzucchelli acetate materials and spun on the barrel for 30 days before it is fitted with the CR39 UV400 lenses for a scratch resistant coating. The music theme continues for the rest of the capsule with record covers, cloths, and cases.
Image Credit: Sub Sun
Why This Trend Is Growing
- Music-inspired Eyewear
- There's an opportunity for eyewear brands to tap into subcultures and collaborate with musical artists to create unique, themed collections.
- Unisex Sunglasses
- Gender-neutral eyewear collections can offer consumers versatility and inclusivity, tapping into a growing demand for unisex products.
- Collaborative Capsules
- Collaborating with artists and creators can add a unique twist to product lines and help to attract a wider audience.
Industries Being Reshaped
- Eyewear
- Eyewear brands can explore innovative collaborations and themed collections that appeal to specific subcultures and lifestyles.
- Music
- Musical artists and brands can collaborate with eyewear companies to create limited-edition collections that tap into a shared appreciation for music and style.
- Fashion Accessories
- Including eyewear in fashion accessory lines with unique themes and collaborations can diversify the product range and attract a wider range of customers.
