Interchanging Striped Sneakers

Vans Vaults OG Style 43 LX Shoes Transform to Slip-Ons

Vans Vault introduces a new pack of four OG Style 43 LX sneakers in a striped design for the Spring/Summer 2019 season. The design nods to a nautical theme and feature colorways including black, red, green, and blue in striped patterning.

It is constructed to have a thinner canvas material throughout the uppers in order to suit the warmer weather and boasts a similar look to the signature Era model. It also spotlights the foldable heel area -- this allows the sneaker to transform to a slip-on for easy accessibility during the hot weather. There are also laces for when wearers prefer to wear the shoe in a closed-heel silhouette. The pack is now available for purchase online at retailers including Feature LV.

Nautical-inspired Footwear
Opportunity for companies to create unique designs that cater to consumers with a love for nautical-themed fashion.
Adaptable Footwear
Opportunity for companies to explore making shoes that can easily transform into a slip-on for added convenience.
Lightweight Canvas Sneakers
Opportunity for companies to create sneakers that cater to warmer weather and have a similar look to popular signature models.

Industries Being Reshaped

Fashion
Companies in the fashion industry could leverage nautical-inspired patterns and designs in footwear, while also creating adaptable shoes with a focus on lightweight canvas material.
Retail
Retailers could benefit from offering a variety of summer footwear options that cater to different style preferences and weather conditions.
Manufacturing
Manufacturing companies in the footwear industry could explore innovative materials and transformable designs to create sneakers that fulfill multiple consumer needs.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 17%
Freshness 8%

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