Colorful Checkerboard-Patterned Sneakers

Vans Unveils Its Colorful New Old Skool LX in 'Love Wins'

Vans has revealed new checkerboard-patterned sneakers of its Old Skool LX model called the 'Love Wins' edition. The Old Skool LX sneaker model typically comes in checkerboard patterns with black and white color schemes. However, these particular sneakers are made in a patchwork quilt design in a rainbow palette in celebration of World Pride. "In celebration of Pride, Vans is donating a total of $200,000 from the Checkerboard Fund at Tides Foundation to organizations committed to advocating for and providing the space, access and community needed to uplift the LBGTQ+ community."

The Vans Old Skool LX Love Wins sneakers feature precisely stitched patchwork details in a checkerboard pattern. Additional details of the sneakers include a white lacing system, midsole, and sole.

Image Credit: Vans

Rainbow Patchwork Sneakers
There is an opportunity for sneaker brands to release limited edition patchwork designs that celebrate social and cultural events.
Checkerboard Fund
Brands can create funds that support social and cultural causes, similar to Vans' Checkerboard Fund that supports the LBGTQ+ community.
Precisely Stitched Details
There is a trend in intricate stitching and detailing, which can be seen in the precision stitching of the patchwork on Vans' Love Wins sneakers.

Where This Applies

Sneaker Industry
Sneaker brands can create limited edition releases that celebrate various social and cultural events, creating a new market of collectors.
Fashion Industry
The precision stitching trend can be incorporated into other areas of fashion, such as handbags or clothing, to add unique details and value to products.
Social Impact Industry
Companies can create funds or initiatives that support social and cultural causes, similar to Vans' Checkerboard Fund, to drive positive change and connect with consumers who share similar values.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 31%
Freshness 17%