Known more for their streetwise and graffiti-riddled clothing, it seems funny for Stussy to be making the leap into more ivy league apparel. That being said, it looks as if they have done a good job making that transition with some pretty hip looking pieces. The Stussy 2010 Spring Collection banks on the ever-increasingly popularization of the nerdy/urban hybrid look.
Featuring both traditional checkered shirts and contemporary lids, the Stussy 2010 Spring Collection covers such a broad range that it should be able to appeal to nearly everyone. That's what you call a clever marketing startegy ladies and gentlemen.