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Pilot-Based Booze Packaging

Flight Stories Inspire the Propeller Design Process by Studio Creata

— April 26, 2014 — Lifestyle
Studio Creata used the idea of flight for inspiration in the design process for the brand Propeller. By using a specific pilot throughout, the agency aimed to have consumers identify with this man, and ultimately be curious about the stories he had from flying around the world.

The collection of spirits is aimed predominantly towards a male demographic, and considering that most pilots these days are still male, this makes sense. Moreover, the idea of becoming a pilot is appealing for many individuals, as it is looked at as a career of power. Aligning these ideals with a booze brand works well here, and Studio Creata did an excellent job in pulling out these hidden meanings. Every inscription and detail on the packaging is inspired by aviation, with no element overlooked.
Trend Themes
1. Aviation-inspired Packaging - Disruptive innovation opportunity: Explore packaging designs that draw inspiration from aviation to create engaging and intriguing experiences for consumers.
2. Connecting Brand Narratives - Disruptive innovation opportunity: Integrate storytelling techniques that foster personal connections between consumers and brands, generating curiosity and engagement.
3. Targeting Niche Demographics - Disruptive innovation opportunity: Identify and cater to specific demographic groups, such as pilots, by crafting products and experiences that align with their interests and aspirations.
Industry Implications
1. Alcohol Packaging - Disruptive innovation opportunity: Redefine alcohol packaging by incorporating unique themes and narratives that resonate with consumers, going beyond traditional designs.
2. Consumer Goods Marketing - Disruptive innovation opportunity: Utilize storytelling and immersive experiences in marketing strategies to establish stronger emotional connections between consumers and consumer goods brands.
3. Aerospace Industry - Disruptive innovation opportunity: Collaborate with creative agencies to explore new branding opportunities that leverage the allure and symbolism of aviation in the aerospace industry.
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