Stroopwafels, a popular wafer cookie traditionally made with a layer of caramel or honey, are being reinvented by Los Angeles-based startup Sweet Amsterdam, which makes better-for-you versions. The brand makes stroopwafels that are gluten-free, dairy-free, organic and lower in sugar than conventional Dutch cookies, as they are prepared with ingredients like rice and chickpea flour, plus cane sugar and monk fruit extract.
The brand has created stroopwafels with 13 grams of sugar, then nine grams of sugar, and it is continually reducing this amount. The latest creation, introduced in February, boasts just five grams of sugar. According to founder Farhad Faqiri, "Our goal for the future is to have zero grams of sugar. We actually have a lower sugar amount per serving than many self-proclaimed healthy snacks.”