'CarLister.co' created a practical joke campaign that featured an incredibly strong female cop lifting a taxi cab. CarLister.co is a new app that makes buying and selling cars really simple. CarLister.co teamed up with 'Thinkmodo' to create a campaign that promotes this new app.
This silly stunt took place in downtown New York. A small female traffic cop is arguing with a taxi driver. When the taxi refuses to move his vehicle, the unexpectedly strong female cop begins lifting the front of his car right off the ground. On the top of the lightweight taxi is an advertisement for CarLister.co.
The idea was to create a scene that would provoke passersby to stop, stare and document the process. By creating a viral video, the new app will gain ample exposure in a humorous way.