The Strength & Length mascara by bareMinerals is infused with a plant-based lash serum that's effective for improving the strength and fullness of lashes, so that the formula shares benefits instantly and over time. The bareMinerals' Strength & Length Serum-Infused Mascara was inspired by lash-enhancing serums and it taps into the power of red clover flower and peptides to enhance lashes and minimize fallout.
As well as boasting a clean and cruelty-free formula that's safe for those who wear contact lenses, the mascara is paired with an innovative applicator inspired by hair brushes. The patent-pending paddle brush is designed to lift, lengthen and define lashes for "a completely new way to apply mascara."
The vegan-friendly formula is long-wearing, smudge-proof, flake-proof and clinically proven to deliver fuller, longer-looking lashes.
Image Credit: bareMinerals
Key Themes Behind This Trend
- Plant-based Lash Serums
- The innovation opportunity lies in creating more plant-based lash serums that improve the strength and fullness of lashes.
- Innovative Mascara Applicators
- There is a disruptive innovation opportunity in designing new applicators, inspired by unconventional sources like hair brushes, to provide a completely new way to apply mascara.
- Clean and Cruelty-free Formulas
- Business professionals can explore creating clean and cruelty-free mascara formulas that are safe for those who wear contact lenses.
Where This Applies
- Beauty and Cosmetics
- The beauty and cosmetics industry can tap into the trend of serum-infused mascaras by developing their own innovative products with plant-based lash serums.
- Beauty Tools and Accessories
- The beauty tools and accessories industry can explore creating innovative mascara applicators inspired by unconventional sources like hair brushes.
- Eyewear and Optical
- The eyewear and optical industry can cater to the growing demand for clean and cruelty-free mascara formulas that are safe for contact lens wearers.
