bareMinerals' Strength & Length Mascara Contains a Plant-Based Lash Serum
Laura McQuarrie — October 21, 2020 — Fashion
References: bareminerals & glamourmagazine
The Strength & Length mascara by bareMinerals is infused with a plant-based lash serum that's effective for improving the strength and fullness of lashes, so that the formula shares benefits instantly and over time. The bareMinerals' Strength & Length Serum-Infused Mascara was inspired by lash-enhancing serums and it taps into the power of red clover flower and peptides to enhance lashes and minimize fallout.
As well as boasting a clean and cruelty-free formula that's safe for those who wear contact lenses, the mascara is paired with an innovative applicator inspired by hair brushes. The patent-pending paddle brush is designed to lift, lengthen and define lashes for "a completely new way to apply mascara."
The vegan-friendly formula is long-wearing, smudge-proof, flake-proof and clinically proven to deliver fuller, longer-looking lashes.
Image Credit: bareMinerals
As well as boasting a clean and cruelty-free formula that's safe for those who wear contact lenses, the mascara is paired with an innovative applicator inspired by hair brushes. The patent-pending paddle brush is designed to lift, lengthen and define lashes for "a completely new way to apply mascara."
The vegan-friendly formula is long-wearing, smudge-proof, flake-proof and clinically proven to deliver fuller, longer-looking lashes.
Image Credit: bareMinerals
Trend Themes
1. Plant-based Lash Serums - The innovation opportunity lies in creating more plant-based lash serums that improve the strength and fullness of lashes.
2. Innovative Mascara Applicators - There is a disruptive innovation opportunity in designing new applicators, inspired by unconventional sources like hair brushes, to provide a completely new way to apply mascara.
3. Clean and Cruelty-free Formulas - Business professionals can explore creating clean and cruelty-free mascara formulas that are safe for those who wear contact lenses.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can tap into the trend of serum-infused mascaras by developing their own innovative products with plant-based lash serums.
2. Beauty Tools and Accessories - The beauty tools and accessories industry can explore creating innovative mascara applicators inspired by unconventional sources like hair brushes.
3. Eyewear and Optical - The eyewear and optical industry can cater to the growing demand for clean and cruelty-free mascara formulas that are safe for contact lens wearers.
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