Alongside the console-inspired mobile Stranger Things game that has been released to promote the coming of the series' second season, Netflix teamed up with Google to create an interactive experience for the Google Home system.
The Stranger Things Google Home Game transforms the smart speaker into a walkie-talkie where users are able to converse with characters from the series while watching the show. Saying: "Hey Google, talk to Dustin from Stranger Things" gives players the chance to answer questions about the series that will help them progress in the game.
As part of its collaboration with Netflix, Google gave away Google Home Minis at the Los Angeles Stranger Things premiere and will be opening an augmented reality Stranger Things-themed room in its NYC pop-up store.
What's Driving This Trend
- Tv-connected Smart Speaker Games
- The integration of smart speaker technology and TV entertainment through interactive games.
- Augmented Reality Pop-up Stores
- Bringing a new level of immersive experience to retail with augmented reality technology.
- Console-inspired Mobile Games for Promotions
- Creating branded mobile games that mimic the experience of console gaming to promote entertainment products.
Who This Affects Most
- Entertainment Technology
- Exploring new opportunities for integration of smart speakers and TV entertainment streaming.
- Retail and Technology
- Incorporating augmented reality technology to offer unique shopping experiences.
- Mobile App Development
- Developing console-inspired mobile games to promote entertainment content and increase engagement.
