'Mood Swing' is a versatile straightening spray from R+Co that promises to help "Change your hair like you change your mood." The humidity-proofing spray is powered by heat-activated polymers, meaning that when the spray is used before blow drying or flat ironing the hair, it significantly reduces styling times.
The product was formulated for consumers with curly or wavy hair and is touted as a solution for creating silky texture that's comparable to a fresh blow-out. The hydrating, moisture-repelling straightening spray boasts a vegan-friendly, cruelty-free formula that maximizes shine with ingredients like sunflower seed oil, pequi oil, acai seed oil, shikakai fruit extract and amaranth seed extract.
As well as helping to effortlessly style locks, the spray imparts the alluring aroma of bergamot, wild fig, cyclamen, lotus flower, cedarwood and tonka beans.
Key Themes Behind This Trend
- Heat-activated Polymers
- There is an opportunity for the development of new and innovative heat-activated polymers that can reduce styling times.
- Vegan-friendly, Cruelty-free Formulas
- There is a growing demand for vegan-friendly, cruelty-free hair care products that create desirable hair textures and aromas.
- Humidity-proofing Hair Sprays
- The market could benefit from the development of hair sprays that offer long-lasting humidity protection, versatile styling options, and desirable fragrances.
Where This Applies
- Hair Care
- The hair care industry can explore the development of innovative products that create versatile styles and textures for consumers with curly or wavy hair.
- Cosmetics
- The cosmetics industry can tap into the growing demand for vegan-friendly and cruelty-free hair care products that offer long-lasting protection against humidity.
- Perfume
- The perfume industry can develop fragrances for hair care products that complement a variety of lifestyles and moods.
