Street-Informed Technical Outerwear

Stone Island and Supreme Join Forces Again for the FW20 Season

Stone Island and Supreme work in collaboration on an expansive collection made for the Fall/Winter 2020 season. The capsule marks the seasonal Week 13 drop. The goods feature a plethora of functional fashion designs that are made to combat the colder weather.

There are items such as the hand-painted shearling jacket, the top made from cotton, nylon cargo pants, corduroy jacket, nylon 6-panel hat, the nylon shoulder bag, and much more. Throughout the lookbook, Slowthai makes a few appearances wearing the camo crinkle down jacket, cotton hooded sweater, as well as the sweatshorts -- all of which are done with the signature custom dye treatment. Some of the most notable item in the capsule include the balaclava and its glow-in-the-dark capabilities and the Baruffaldi Rek goggles.

Image Credit: 44 Elements, Supreme

Functional Fashion Designs
Opportunity for creating innovative and practical clothing that combats changing weather conditions.
Custom Dye Treatment
Opportunity to develop unique and customizable dye treatments for clothing.
Glow-in-the-dark Accessories
Opportunity to create accessories with glow-in-the-dark capabilities, adding a fun and functional element.

Where This Applies

Apparel Manufacturing
Opportunity for manufacturers to produce functional fashion designs that cater to changing weather conditions.
Textile Dyeing
Opportunity for textile dyeing companies to offer custom dye treatments to clothing brands.
Accessories Manufacturing
Opportunity for manufacturers to create innovative accessories with glow-in-the-dark capabilities.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 64%
Freshness 9%