Cottonelle launched a social media campaign that encourages people to stop stockpiling toilet paper. As part of the campaign, the company will donate $1 to the United way Worldwide COVID-19 Community Response and Recovery Fund each time someone posts a picture to social media using the hashtag #ShareASquare. Additionally, the brand will donate 1 million rolls of toilet paper to non-profit organizations. Cottonelle is also promoting the campaign with a 30-second TV ad add, which will be aired throughout April.
Overall the campaign will help to inform people against stockpiling toilet paper, which will help prevent shortages. Additionally, the company shows it is taking the issue seriously, as it will be making donations.
Image Credit: Retrieved from Cottonelle on March 30, 2020