The 'Stoa' app is a digital meditation and journaling platform that will enable users to maximize their daily practice for a more balanced lifestyle. The app combines the philosophy of stoicism along with mindfulness meditation in order to help users build resilience against the challenges they face on a daily basis. This will enable them to maximize their happiness, think better and achieve more each day by incorporating contemporary cognitive behavioral therapy into their practice.
The 'Stoa' app is positioned as being ideal for helping users to bounce back from setbacks, live more in line with their values and focus on what matters most in their lifestyle. It addresses the increasing number of consumers who are practicing daily self-care rituals in order to maximize the vibrancy in their life.