From the brain of Steven Holl Architects is this Linked Hybrid mixed-use complex. It connects eight towers in Beijing, China through the use of ‘skybridges.’
This Linked Hybrid mixed-use complex holds apartments, a hotel, school, underground parking, public green areas, commercial space, and a cinema.
No wonder there are so many buildings!
Implications - Today's consumer is more interested in pieces that serve a holistic purpose than anything driven by a particular service. Thus, buildings like this Steven Holl complex are sure to attract consumers, as it serves an entire slew of demands. Today's consumer is more interested in a lifestyle than a product, which is something companies should take into consideration through all initiatives.