Steven Holl Architects' Mixed Used Complex Connects in Every Way
Christina Butty — July 10, 2009 — Art & Design
References: stevenholl & dezeen
From the brain of Steven Holl Architects is this Linked Hybrid mixed-use complex. It connects eight towers in Beijing, China through the use of ‘skybridges.’
This Linked Hybrid mixed-use complex holds apartments, a hotel, school, underground parking, public green areas, commercial space, and a cinema.
No wonder there are so many buildings!
Implications - Today's consumer is more interested in pieces that serve a holistic purpose than anything driven by a particular service. Thus, buildings like this Steven Holl complex are sure to attract consumers, as it serves an entire slew of demands. Today's consumer is more interested in a lifestyle than a product, which is something companies should take into consideration through all initiatives.
This Linked Hybrid mixed-use complex holds apartments, a hotel, school, underground parking, public green areas, commercial space, and a cinema.
No wonder there are so many buildings!
Implications - Today's consumer is more interested in pieces that serve a holistic purpose than anything driven by a particular service. Thus, buildings like this Steven Holl complex are sure to attract consumers, as it serves an entire slew of demands. Today's consumer is more interested in a lifestyle than a product, which is something companies should take into consideration through all initiatives.
Trend Themes
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Linked-hybrid Complexes — Mixed-use complexes that connect buildings through skybridges are a trend for holistic living and work spaces.
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Multi-purpose Buildings — Buildings that offer a diverse range of services and amenities are in trend as consumers seek holistic experiences and solutions.
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Eco-friendly Architecture — Sustainable and eco-friendly architecture is a trend for commercial and residential buildings that cater to environmentally conscious consumers.
Industry Implications
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Architecture — There is an opportunity for architecture firms to design and develop linked-hybrid complexes that offer a diverse range of services and amenities.
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Real Estate — Real estate developers can leverage the trend of multi-purpose buildings to offer sustainable, holistic living and work spaces.
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Hospitality — Hotels can incorporate sustainable and eco-friendly architecture to attract environmentally conscious consumers seeking holistic experiences.
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