Airing Dirty Laundry

The Steve Nichols Convoy Redefines Laundry Baskets

The Steve Nichols Convoy is a revolution in laundry baskets. There have been baskets with rubber gripping, ergonomically shaped to fit the hips and with outrageous colors. Aside from all that jazz, moving heavy loads of dirty clothes still wasn’t exactly an easy task.

Steve Nichols designed his Convoy laundry basket with making laundry carriage simple in mind. You are able to hold it like the traditional laundry basket or you could be a rebel and push it like a lawnmower. The choice is yours.

Revolution in Laundry Baskets
Creating innovative laundry baskets that redefine the way dirty clothes are carried and transported.
Ergonomic Laundry Solutions
Designing laundry baskets with ergonomic features to make transportation easier and more comfortable.
Alternative Carriage Methods
Exploring new ways to carry laundry baskets, such as pushing them like a lawnmower.

Who This Affects Most

Home Goods
Opportunities for disruptive innovation in the home goods industry by creating laundry baskets with improved functionality and ease of use.
Product Design
Innovations in product design that focus on redefining traditional laundry baskets and improving user experience.
Household Appliances
Integrating laundry baskets with existing household appliances, reimagining how dirty clothes are transported within the home.
SCORE
1.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 5%
Activity 32%
Freshness 8%

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