Quirky and abstract would be the best way to describe the new Stella McCartney Fall 2013 campaign.
Inspired by the silhouettes and tailoring of menswear, the latest from the celebrity-loved brand features loose and boxy cuts in monochromatic designs as well as plaid prints. Shot by Mert & Marcus with models Suvi Koponen and Chiharu Okunugi, the campaign is set on London's busy streets, as well as in a pool. While I do not personally advise you to take a dip while in your Stella McCartney digs, the brand's fall campaign is definitely trying something spontaneous and fun with its latest advertisements.
It seems like summer just started, but the Stella McCartney Fall 2013 campaign is nudging us along into cooler weather filled with plaids, purples, and perhaps even pools.
Why This Trend Is Growing
- Pool-fashion Integration
- The integration of pools or water elements into fashion campaigns provides an opportunity for creative and disruptive advertising.
- Androgynous Fashion
- The use of menswear-inspired tailoring in women's clothing creates a new fashion trend that challenges gender norms.
- Monochromatic Designs
- Monochromatic designs continue to be a popular trend in fashion, offering simplicity and elegance in varied contexts.
Industries Being Reshaped
- Fashion
- Fashion brands can integrate pools or other unexpected elements in their campaigns to create a refreshed image and engage new audiences.
- Photography
- Innovative fashion campaigns use unconventional settings and props that offer opportunities for photographers and production studios to showcase their creativity.
- Advertising
- Creating campaigns that experiment with and challenge traditional and expected norms of fashion advertising can generate greater attention and interest in a brand's products.
