Yielding Lumber Seating

The Squishy Sticks Chair by New Colony Furniture is Hard Yet Forgiving

The Squishy Sticks Chair may look hard and unforgiving at first glance, but boasts a yielding surface that could be likened to classic cushions. Except, of course, that this 'cushion' isn't filled with fluffy cotton. Instead, the surface is made up of a bunch of small branches that depress individually when a person puts pressure on it.

Designed by Annie Evelyn of Brooklyn-based company New Colony Furniture, the Squishy Sticks Chair is stunning to look at. Although out of its element, the wood gives it a whimsical organic appeal that many will appreciate. Beautifully modern, it can be mixed and matched with New Colony Furniture's other 'squishy' seating to create a unique dining room collection. It will certainly get people talking.

Squishy Seating
Designing furniture made out of uncommon materials such as Natural Branches creates new possibilities for seating designs.
Organic Appeal Furniture
Combining the natural and modern styles to create visually appealing furniture adds value to the interior design industry.
Yielding Surfaces
Incorporating sustainable materials to develop furniture that can provide the same comfort as a cushion promotes eco-friendly innovation.

Industries Being Reshaped

Furniture Manufacturing
Manufacturers can integrate sustainable materials into their production processes to develop new styles of eco-friendly seating.
Interior Design
Interior designers can experiment with multiple styles and materials to create unique yet stunning home interiors for their clients.
Sustainability
Promoting the use of sustainable materials in everyday products such as furniture can be beneficial for the environment while generating profits for the sustainable manufacturers and suppliers.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 73%
Freshness 8%