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The Sprite Zero Substitutes Commercial Uses Heartbreak to Promote a Drink

 - May 14, 2011
References: great-ads.blogspot & adsoftheworld
More concerned with the drink than being dumped by his girlfriend, the Sprite Zero Substitutes is an alternative and comical take on the "we have to talk" relationship conversation. Featuring a girl breaking up with her boyfriend while he stares distractedly at a group of athletes, the commercial promotes the drink through humor and longing.

As the girl gradually breaks up with her boyfriend in the Sprite Zero Substitutes commercial, he repeatedly looks away and is distracted by the group of guys who are drinking Sprite Zero. Distracted by the group of guys drinking Sprite, he wonders whether the relationship would have gone down a different route if he had looked like them.

Making the drink attractive is easy in this Sprite Zero Substitutes commercial with the combination of simple things everyone understands like longing and heartbreak.